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Rihanna Brings Nivea Face Cream Into The Future!

01.01.70

We all identify competition is super stiff within the beauty industry.  In an take a crack at to get ahead of the game, Nivea came out with a new “interactive digital advertising incident” that combines a webcam, Rihanna twirling in feathers and her new hit inexpensively ‘California King Bed’…

Although it kind of sounds like a some classification of strange porn, it’s actually a new container for Nivea face cream. It’s indulgent of complicated but here’s what we can decipher from their website.

The inside layer of each lid corresponds with a new app that uses augmented genuineness to display a graphic picture when held up to your computer’s webcam.  Nivea’s compelling songster/spokeswoman Rihanna appears with milky smooth outside (as always) while singing ‘California King Bed’.  The to-do is a perfect fit for both a hit song and a skin product ad – concord?  Who knows!

Source: andPOP

Skin deep: Delivering beauty in a bottle

01.01.70

On the go crazy side, many fancy containers or products that claim to be ‘herbal’ do not guarantee acceptable results either. In other words, study the ingredients — and their coffer dosage — before exposing your skin to them.

With imported brands and cosy-grown products featuring ingredients like licorice, beeswax, caffeine and sheep fat, Pakistan’s growing skincare production claims to treat everyday skin ailments.

Solutions:

1. Titanium dioxide (L’Oreal’s Creamy Perfect product line; Garnier’s Light outcome line;) is an ingredient found in sunscreens that acts as a barrier from UV rays.

2. Kojic acid (Derma Clin Long suit Cream, Vince Extra Strength Lightening Cream) is derived from fermented rice and lightens the coating. However, its overuse and exposure to sunlight often leads to skin irritation.

3. Licorice (Himalaya Shoot through Complexion Whitening Day Cream, Luscious Foundation Stick, Fair-haired & Lovely Herbal Natural Fairness Cream, The Body Shop Moisture Pure Shiso Whitening Night Treatment) is a natural anti-fervid agent that also inhibits pigmentation.

Source: The Express Tribune

Bare Essentials: Maker of Nivea To Shed Its Pricier Products

01.01.70

In the face of falling turnover and profits, the Hamburg-based Beiersdorf following that produces Nivea and other brands is divesting itself of all product ranges except for its quintessence classic and other inexpensive labels. Every fifth product in the corporation’s assortment, from body lotion to shampoo to deodorant, will be axed. On top of that, Beiersdorf has sold Juvena in a move away from cosmetics totally.

"Tightening up the assortment reduces the complexity of the business and puts the sharply defined unclear on quality,” said CEO Thomas-Bernd Quaas, under whose regulation Beiersdorf markedly increased the number of market niches it filled. By stepping away from that tactics, the company hopes sales of the core body provide for products will pick up again.

Beiersdorf is also moving away from higher cost categories: creams with a sales price of over 10 euros will be an disagree with, and any item costing over 20 euros will no longer be sold.

In Germany, suite turnover shrank by a good 4% between January and the end of September. In the lounge of Europe, it shrank by about 2% - except for in the UK and Austria. After the sale of Tesa, a flush daughter company in China, sales fell in China and the guests showed a loss. However, in the United States and Latin America, company was strong with increases of 5% and 16% respectively.

Source: Worldcrunch