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Why would a company change its name?

07.10.11

Mr. Suleman founded his ensemble, first based in Toronto and also now in San Francisco, in 2002.

After rapid growth, including an increase into the United States, he says he faced two problems that torment many smaller and medium-sized companies.

First, he found that the company’s brand notice was not the same down south as it was in Canada.

Second, he had a growing sense that there was a uncouple between what the company was doing and what its name suggested, as it moved from helping companies with wage-earner reward programs to broader performance, engagement and cognizance programs.

The solution: To rename the company to better take hold of its “philosophy” and “value proposition,” and liven up its U.S. expansion efforts, Mr. Suleman said.

It’s not uncommon for established companies to manage a name change, starting again in some sense to rebuild on the marketing and branding fronts, experts say.

They cite three cardinal reasons: First, if the name no longer represents what they do, and may even constrict them; second, because the brand has become sluggish or has gotten caught up in some controversy that tarnishes its name; and third, for trademark, licit or more practical reasons, said Naseem Javed, chief overseer officer of ABC Namebank Inc. , a corporate image and naming consultancy with offices in Toronto and New York.

Source: Globe and Mail

California Knife and Blade Introduces a New Global Brand Called Baucor

06.10.11

Irvine, CA (PRWEB) October 06, 2011

California Cut and Blade, Inc. recently announced a new brand, called Baucor, for its literalism industrial blades, machine knives and custom surgical blades. California Pierce & Blade, Inc, will be the main manufacturer and supplier for Baucor brand.

The new brand and apportioning, Baucor, is specialized in manufacturing razor sharp custom and off-the-shelf industrial blades, replacement party knives, medical blades as well as custom components made from a sort of ground hardened tool steels and Tungsten Carbide.

Baucor, the new brand and partitionment of California Knife & Blade, Inc, will serve a wide organize of converting industries including packaging, recycling, edibles processing, poultry and meat processing, paper converting, textile and non-woven converting, wear out and rubber conversion, plastic, metal and all other converting industries that be missing razor sharp precision cutting knives and blades. Baucor will also be the sheer brand of California Knife & Blade, Inc, for custom surgical blades, medical knives and surgical saw knives for its customers in medical machinery industry.

Source: PR Web (press release)

John Deere's Battle Gear: Classic American Companies Supporting American Soldiers

07.10.11

John Deere has gone to war. 

You might be surprised to learn that the grassy-tractor and -mower company makes a wide stretch of products, including some remarkably cool military mechanism. 

The company isn't alone: Here are three top American brands that have been quietly taking be acquainted with-how honed from years of experience on U.S. plains, ranches and ski slopes into the quarrel zone.

Gators Go to War

John Deere, the classic go-to for American farmers and backyard enthusiasts, supports soldiers in the war zone as well.

Revealed to the communal for the first time in September, John Deere’s R-Gator Assisted Mien System developed with Boeing Defence UK is a militarized robotic utility mechanism built upon the tried and true Gator chassis.

Engineered to disburden the load of the dismounted soldier and therefore increase maneuverability, the R-Gator ACS exploits the snag avoidance as well as precision navigation and guidance technology John Deere evolved through more than twenty years of agriculture observation. It can detect obstacles up to about 65 feet away with two bold laser range sensors that are reinforced by one rear-looking sensor.

Source: Fox News