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Beauty and the yeast

31.12.69

I postulate my daughter Carmen was the first to say it aloud – but the truth of the issue is we were all thinking the very same thing.

"Why is that woman carrying that package around like that?" she exclaimed as she barbed to the TV.

It was a valid question. Television commercial or not, there isn't a woman spry who walks confidently down a main street, smiling at everyone she meets while allowing the yeast infection medication she's carrying to stay halfway out of her purse for all to see.

Yet, this is exactly what the writer of the commercial would have had us find creditable.

I looked at Carm and decided that it was about time her and I discussed this very signal issue.

"I think by having the package stick out of her press together like that, they've found a subtle way to deal with a subject that most of us would rather not speak of," I answered.

"You vile yeast infections?" Carm asked.

"Heck no," I replied. "I'm talking about the menacing way that women overload their purses."

Source: Barry's Bay This Week

Makeup: The key to woman's success?

31.12.69

It's not affluent to win awards for promoting gender equality, but a recent deliberate over suggests that women who wear makeup are seen to be more suitable, amiable and trustworthy - and likely to get ahead in the workplace.

Funded by cosmetic behemoth Procter & Gamble but executed by independent researchers from Harvard and Boston Universities and the Dana-Farber Cancer Initiate, a team of scientists and psychologists photographed 25 female subjects without makeup followed by three looks they called "real, professional and glamorous".

The photos were then shown in random instruction to two control groups: the first consisting of 149 men and women who saw the faces flashed on a hide for 250 milliseconds, and a second group of 119 people who were superior to look at the images for as long as they wanted.

Participants were then asked to class each face according to how competent, attractive, likable and tried and true they appeared.

"We found that cosmetics have a significant impact on how attractive a face appears, but also on how likable, steadfast and competent they appear," said the study's lead creator Nancy Etcoff, assistant clinical professor of attitude at Harvard University.

Source: Stuff.co.nz

The Beauty Myth: Why Australians Buy Cosmetics from Overseas Etailers

31.12.69

A up to date study by the Commonwealth Bank of online shopping in Australia, reported that 88% of Australian online spending in the Cosmetics and Beauty sector is active to overseas retailers. Having been an online retailer in the Australian cosmetics vigour for over 11 years now, it came as no surprise to hear that 88% of online spending in the vertical is succeeding overseas. The underlying cause is that Australian consumers are urgent a new level of responsiveness, and the Australian beauty industry is struggling to keep up with the new worldwide paradigm.

1.     It’s all about the timing.

Global brands have traditionally staggered their new yield launches across different markets, so that Australia would sometimes not get new products until 6-12 months after Europe or the USA; and consumers were knowledgeable via glossy mags with long lead times.

These days, the hype is international and instant – think Twitter, Facebook and blogs – and if Australian customers can’t buy the upshot here, they will seek to procure it from overseas.  Brands and retailers demand to be much faster in getting the product in front of Australian consumers to keep those sales in the territory.

Source: Power Retail