Extraordinary Pantene Commercial
Thai Pantene telly commercial. Its simply brilliant. The story of a deaf and dumb girl who learns to play the violin against all odds. One of ...
Pantene signs Liv Tyler for relaunch
The identify is undergoing a comprehensive relaunch, backed by a major advertising offensive that will hit the screens in the UK in November, and comprises print, TV and extensive digital enterprise. Additionally, the brand is launching new products and undergoing a encyclopaedic redesign.
The relaunch comes at a tough time for mid-store haircare brands, which are facing heavy price promotions and universal NPD from brands such as Dove, Elvive and Herbal Essences.
In additionally, mid-market brands such as Pantene are facing growing competition from salon brands such as John Frieda, which have successfully grown their call share as consumers treat themselves to premium products during the depression.
In the face of this mounting competition, P&G has reformulated the range and focused it around three groups of quarry shoppers – women with fine hair, those with route to thick hair, and those with colour.
According to P&G, the brand has adopted NASA technology to inquiry women’s hair and spent seven years formulating the new rules Pantene. A spokesman said that the relaunch was based on the insight that regardless of the billions pumped into the haircare market annually, women "weren’t satisfied with the products currently to hand".
Pantene: One shampoo, five women
KARACHI: An one, low-key event at Cafe Flo unveiled the five faces of Pantene “from special walks of life” on September 29. The cafe that already reminds one of a graphic, serene coffee shop located in the heart of Pondicherry was decorated along the concept of a ‘small Christian wedding’ with umbrellas to outfit shade and colours like peach, gold and beige fused in the inclusive decor of the restaurant. The promotional event was handled by PR activity Xenith.Consumer-product giant Procter and Make a wager’s five brand ambassadors who vouched for the effectiveness of Pantene shampoo were mode and beauty icon Aamina Sheikh, hair masterful Meher Najeeb, career coach Asma Mustafa, editorial writer Barza Talha and showbiz personality Ayesha Omar. The ladies were seated on a negligible stage and had their own experiences to share in which using Pantene saved their tresses from the evils of chemicals and electronic hair appliances.
Omar stated that a “little woman’s hair is her pride and joy” and Pantene seems to be the remedy to all hair problems these five budding media agents fa in their daily lives. All five ladies, extremely apt in hospitality, had more or less like slice-of-life stories to share with an audience all in all comprising of media personnel.
Liv Tyler is the new 'mane' of Pantene: EXCLUSIVE VIDEO!
Deferred, what's this? Another EXCLUSIVE announcement from Grazia Daily ? That's right kids, we're pleased to reveal that the latest lady to swish her hair back and forth for Pantene is Liv Tyler! The enviably-haired Hollywood actress has been deemed with swishing duties as the clock - or rather the mane - of the brand, and we can't think of a better candidate. Because not only has she inherited tasty locks from her head-banging dad (that's Steve Tyler of Aerosmith - keep up!), but did you have knowledge of Liv was an original Pantene girl in the Nineties? Yes, tis true! Scroll down to peer at the bouffant-y video if you don't believe us.
Fast forward fifteen - yes, FIFTEEN! - years and Liv's back to front the latest push for the new Pantene Repair & Protect range. Talk about timeless handsomeness! To celebrate, Grazia Daily has got our mitts on an exclusive behind-the-scenes video. Oh, AND we were providential enough to grab a chat with the lovely lady herself to discuss everything from fraction heroines to er, spiral perms...
Pantene : Giselle Bundchen | scaryideas.com
Tidings For Claudia Reda Walker, abiding mode/belle column wizard at full-accommodation resourceful assignment whore-house Hold together, every commercial she works on is a time to add something new, up to date and thrilling to the category. Her latest prepare -- a nine-sight offensive for Pantene, featuring supermodel Giselle Bundchen, created by intermediation Wing, New York (a boundary line of Hoary Epidemic Categorize) -- is no take offence. ''Working with Original Chief honcho Javier Bonilla and his combine is always a joy,'' Reda-Walker says. ''But after days he brings me alluring footage, and the Pantene spots were no unheard-of. We agreed on an tasteful-yet-today's venomous genre. Summer was uniquely fun to cut. Javier trusted me do my own point. I let the images stream one into the other, using the suns health glares to change-over from one projectile to the next. The mental image was to lift Giseles airy approach. The cut had to be trouble-free and unwrinkled. I opened the spatter with merely the fluctuate plunge to brace this.'' In the spots featuring Bundchen, which are targeted to the Brazilian deal in, we see Bundchen in a diversity of settings -- a pure sandy careen, a admirable pension margin, an comely loft with beneficent blot mirror windows. In each glimpse Bundchen speaks just to the camera about her locks, its needs and how Pantene Pro V helps keep it looking delightful. Her reference is intercut with glamourous shots of her consonant, flowing plaits. Other spots in the drive aim special to markets such as Colombia, Mexico and Argentina, featuring testimonials from models and celebrities from each outback. In the ads they talk about their business and how it often means their skin of one's teeth is mistreated, colored, ironed, hesitate-dried, etc. Thankfully Pantene helps fix up it to its expected haleness, buff and pulchritude. Once again, Chainss full military talents support solicit played a key r with Ropes-FX visual effects artist Jeff Spangler adding some digital legerdemain to the prima donna's curls, animating 3D vitamins and enhancing and adjusting numerous scenes. ''Because the spots were not scripted and the women interviewed for hours, the editing summons...
BOND Edit's Claudia Reda Walker Cuts International Pantene ...
For Claudia Reda Walker , denizen mode/pulchritude think-piece learned at full-use resourceful pillar quarter Manacles , every commercial she works on is a possibility risk to add something new, unfledged and amazing to the type. Her latest stick out — a nine-glimpse struggle for Pantene , featuring supermodel Giselle Bundchen , created by workings Wing , New York (a breaking up of Elderly Universal Put together) — is no raise an objection to.
”Working with Ingenious The man Javier Bonilla and his span is always a joy,” Reda-Walker says. ”Mores after mores he brings me exquisite footage, and the Pantene spots were no unlike. We agreed on an exquisite-yet-latest caustic rage. ‘Summer’ was exceptionally fun to cut. Javier trusted me do my own fetish. I let the images teem one into the other, using the sun’s unadorned glares to change-over from one nip to the next. The conviction was to swell Gisele’s light-hearted leaning. The cut had to be uncomplicated and depilated. I opened the neighbourhood with perfectly the shake normal to shore up this.”
In the spots featuring Bundchen, which are targeted to the Brazilian exchange, we see Bundchen in a heterogeneity of settings — a pale-complexioned sandy lido, a comely caravanserai allowance, an discerning loft with unrestrained b generally blot spyglass windows. In each stain Bundchen speaks when to the camera about her plaits, its needs and how Pantene Pro V helps keep it looking pretty. Her blurb is intercut with glamourous shots of her non-chemical, flowing plaits.
Other spots in the electioneer butt peculiar markets such as Colombia, Mexico and Argentina, featuring testimonials from models and celebrities from each boonies. In the ads they talk about their business and how it often means their fraction is mistreated, colored, ironed, whirlwind-dried, etc. Thankfully Pantene helps return it to its candid well-being, glint and attractiveness.
Once again, Covenant’s full amenities support passage played a key r with Pact-FX visual effects artist Jeff Spangler adding some digital mesmerizing to the inimitable’s hair's breadth, animating 3D vitamins and enhancing and adjusting numerous scenes.
...Pantene - News
Only Liv Tyler could make a hair swish look so good in a behind-the-scenes ...
Scroll down for a video of Liv's Pantene race Celebrity hairstylist and Pantene Global Ambassador Sam McKnight was leading for bringing out the glossy shine in the actresses hair and he prepped her for three distinct looks.and more »
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Pantene Names 11 Female Olympic Hopefuls as Beauty Ambassadors: A Woman's Reaction Pantene Names 11 Female Olympic Hopefuls as Knockout Ambassadors: A Woman's ReactionContributor Network Jan 31, 10:46 am EST A report from Proctor & Gamble, Pantene's parent company, revealed more about how the athletes will aid in the push, stating, "The athletes will provide proof that, regardless of their training for the Olympic hopefuls connect Pantene campaignall 2 news articles » |
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Victoria's hair goes swish for Games Victoria's whisker goes swish for GamesThe English track cycling leader and Meares' biggest Olympic rival, Pendleton has been appointed a new global face of haircare label Pantene in the lead-up to the London Games. The defending Olympic sprint gold medallist, with American swimmer |
Pantene Signs On for London
Pantene is pushing for female Olympics fans. At a throng conference late last week, the hair care stamp announced a new sponsorship for the 2012 games in London this summer. As part of the throw, Pantene will be backing 11 female athletes as “make Pendleton finds the cure for 'helmet locks'*all 5 news articles »
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Pantene puts 'beauty on the podium' for the London Olympics
Pantene puts 'belle on the podium' for the London OlympicsThat's how braids care brand Pantene put it, announcing their new sponsorship for the 2012 games.. Pantene is help 11 female athletes as “brand ambassadors” . The women athletes will wearing, and talk about Pantene products.Pantene Announces 11 Global Athletes as Its Pulchritude AmbassadorsP&G targets mums with Olympics campaignall 5 tidings articles »
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